Anthony Ha is a writer at TechCrunch, where he covers media, advertising, and startups. Previously, he was a staff technology writer at Adweek, worked as a senior editor at the tech blog VentureBeat, and was also a reporter at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing.... ? Learn More
Swagbucks, a site where users earn rewards for performing tasks like watching videos and taking surveys, is expanding with the launch of a new shopping page.
Co-founder and Chief Operating Officer Scott Dudelson tells me that there?s clearly money to be made in affiliate shopping programs, but Swagbucks has held off, and instead built ?a large reputable loyalty brand around other Internet activities.? It has also built a profitable, bootstrapped business, with $23 million in revenue last year (not including the shopping launch, he says the company is on-track for $30 million in 2012) and more than 5 million registered users.
Still, shopping is a good fit for the Swagbucks audience, which Dudelson says is dominated by moms ? ?the mommy bloggers, the coupon cutters.? (When I last spoke to Dudelson, he contrasted Swagbucks with a social rewards site like Lockerz, which aims at a younger audience.) The new service is an extension of the general Swagbucks concept ? you start at the Swagbucks shopping site, then follow a link to one of the partner stores, and you earn a certain number of ?swag bucks? (which can be redeemed for rewards) for each dollar you spend. For example, you earn 2 swag bucks for every dollar you spend at Walmart.com, and 4 swag bucks per dollar at Sears. Swagbucks, meanwhile, makes affiliate revenue from your purchases.
Dudelson says this should disrupt affiliate shopping sites like Ebates and Fatwallet, where users get cash back on their purchases, because at Swagbucks, the experience isn?t limited to shopping, but is instead part of a larger rewards program. The company also plans to add more social features and the ability to gift ?swag bucks? to other users.
Swagbucks has been beta testing the new service with a limited group of users, and launched for everyone this week.
Prodege has developed over 150 on-line reward programs including the web?s most popular rewards destination - Swagbucks.com. Swagbucks.com enables users to earn virtual currency that can be redeemed for real life rewards for everyday actions they take online - from searching the web, to playing games to shopping on-line and many more. Prodege also runs a network of branded rewards portals for some of the most popular brands in the world including World Wrestling Entertainment, KISS, Green Bay Packers,...
? Learn moreSource: http://techcrunch.com/2012/08/29/swagbucks-shop-and-earn/
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